It's true that marketing on Periscope can be easy, but there are some caveats. The most important is that only a solid knowledge of what it takes to succeed will truly bring you success. This article provides that knowledge and all the tips and tricks you need to create a great campaign.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. Monitor you wall regularly, and reply to any @ messages. Reply to everyone that you can, and make sure that you're replying to complaints first.
Decide why you want to have a Periscope page. As with other kinds of marketing to maximize the returns for the business, you must understand why you're marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Periscope page with your marketing strategy in mind.
If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible faux pax. It may give people the idea that they are not individuals in your eyes.
By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access Periscope. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.
Periscope is no longer a free marketing tool. As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Never, ever buy Periscope fans. There are a lot of opportunities to do so out there, but do not be tempted by them. While you will see a spike in the number of likes your page receives, it will have no bearing on making your brand more popular or increasing your sales. Instead, take things slow and steady and gain real, loyal followers. Quality is more important here.
Try using a call-to-action graphic to convert visitors to your page into followers here of your page. This will encourage people to "like" your page in order to receive some discount or content. When people come to your page, all they see is "like our page for more info", then after they like the page, they can see the content.
Integrate your campaign across multiple platforms. You want your branding, your site's look and feel, to be consistent across your Periscope page, your website, your Twitter page, your YouTube channel, and so on. Consistent branding will make visitors feel more at home on all your business's advertising platform, and therefore encourage more use of all the platforms.
Marketing your products on Periscope should help you generate more sales if you apply efficient strategies. Do more research on your customers and their social networking habits to get a better idea of the methods you should use. Measure the impact of your campaign to make sure your strategies are efficient.